Canal Vasco is geared towards America and Americans. It is broadcast in Spanish, and any Basque audio is explained or subtitled. The generalist programming is directed towards a wider audience than what may be considered of Basque origin or support. It is offered to people interested in this way of becoming familiar with, understanding and explaining the way of life, and to those who choose this route to get closer to Europe. The Canal Vasco works in both directions: it brings closer those things Basque to America and those things American to the Basque Country. Its programming is made up of three main points: news, sports, and cultural-recreational items.