Consumer Markets are Difficult for Startups

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Duration: 1:20
Source: Stanford ECorner
Author: Judy Estrin, JLABS, LLC
Copyright: Creative Commons: by-nc-nd
Found: Nov 5, 2009

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Estrin explains the reasons the consumer market is hard for startups is: 1) The amount of marketing dollars to reach the consumer directly is larger than startups can afford 2) It takes a lot of alliances to be successful and this is hard for a startup to do
Language: English
Category: Business
Tags: Judy Estrin, JLABS, LLC
Country: United States


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