Dive Deeply into Problems and Solutions
If the goal is to catch a big fish, if the goal is to go after something big, there’s really no point in trying to swim in waters that are really shallow. So, you know, I think it was a David Lynch idea - that the whole notion is if you want to solve a problem at a certain level or whether it's business problem or social entrepreneurship problem it's really important to take it on at a very deep level because otherwise the problem and the solution are both shallow, and I don't think it really makes a huge difference.
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