Opportunity Assessment: Lord of the Rings

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Duration: 2:09
Source: Stanford ECorner
Author: Arcadia Kim, Electronic Arts
Copyright: Creative Commons: by-nc-nd
Found: Nov 5, 2009

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Kim talks about how in November 2001, the value proposition for Lord of the Rings was mixed. There was no movie yet and movie producer Peter Jackson had a questionable record. There was a lot of uncertainty over the successful prospect of the movies. However, the core team took an entrepreneurial attitude and decided to see what they could make of the opportunity.
Language: English
Category: Business
Tags: Arcadia Kim, Electronic Arts
Country: United States


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