The Future of Box Computing

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Duration: 5:54
Source: Stanford ECorner
Author: Robin Li, Baidu
Copyright: Creative Commons: by-nc-nd
Found: Nov 5, 2009

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Going forward, we think the search box will become something different. We call it Box Computing. It’s our vision for the future of computing. Why? This is a search box that every Chinese is familiar with, but when you look at people's needs, people are typing all kinds of queries in this box. For example... "A great MP3", "Where can I find a girlfriend in Beijing?" "How do I fix my hacked PC?" "What time is it?" "What kind of college is a good match for a frail, introverted guy like myself?" So you can tell that people have very high expectations about Baidu or about a search engine. They type in all kinds of things, all kinds of needs. Originally, we thought it's information needs only; we just need to find a web page that contains the query word, but it's actually not. Average consumers have very, very high expectations about search engines. Then I look at all the other non-search applications on the Internet. A Yahoo! Finance page, you see a search box or a box on the very prominent position. Facebook, there are boxes. Twitter, a search box is in the most prominent position. And Amazon. Everything is about search, but every search box is kind of different. The function is different. For Amazon, you are in a shopping mall, and for Twitter there's a box that you can type up to 140 characters to publish your status. There are all kinds of different boxes or the purpose for those boxes are different. Then I started to think, "Is there any way that we can save the consumers' effort and integrate everything, every function, every application, every information needs that a user wishes into one box?" This is also the classification of user's needs in our search box. It could be information-oriented, it could be a dialogue, it could be some kind of tools, a request function or dictionary or computing request. If we integrate all these kinds of requests or this kind of consumer needs into one box, that should be a magic box. That is called Box Computi...
Language: English
Category: Business
Tags: Robin Li, Baidu
Country: United States


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