The last area I want to talk about is the five critical skills that entrepreneurs need. Now the first is going to sound like it’s out of a textbook, but the definition may be a little bit surprising. And that is leadership. Now, I don't know how much stuff I read about leadership and I never really understood it until I saw people who were genuine and true leaders. Because leadership only comes into play when things aren't going well. And the key aspect of leadership is the ability to build a consensus in the face of uncertainty. Now, oddly enough, I'm not actually very good at this, but I have known many people who have a remarkable ability of taking a large group of people who have divergent opinions, all of whom have good evidence for their positions, and where there really isn't an analytically determinable course of action, and they can stand up in front of that group and say "Okay, we know that this is risky but we're all going to get together and we're going to go and we're going to do that." And that is what leadership is about. Where everybody goes, "Well, I didn't really agree but you know what, he's right, we got to do this together and we got to go make it happen." And that is the key aspect of leadership. Since I really haven't learned it well, I don't think it can be taught. I think it's a personality skill about being persuasive and that's a really critical skill. To be able to bring together people of divergent opinions under uncertainty and get them to agree to attack a particular problem. The second skill you need is communication. Everybody in your organization has to know what their job is and has to understand in some - I forgot the word - this is the problem. When you think of the word, raise your hand. Even in some unusual way, everybody in their organization has to understand how what they are doing really contributes to the success of the organization. Now, what you will find if you run a company is you think you've made eve...