T-Mobile: Life’s for sharing
Rating
15 Visits
0 Ratings
Duration:
2:41
Source:
Revver
Author:
T-Mobile
Found: Mar 30, 2009
http://marketing-paradise.com http://www.business-garden.com Agency: Saatchi & Saatchi, London Copywriters: Steve Howell Art Directors: Paul Silburn, Kate Stanners, Rick Dodds Agency Producer: Ed Sayers Production Company: Partizan, London Director: Michael Gracey Editor: Diesel Schwarze Post-Production: TBC Audio Post-Production: 750 MPH T-Mobile unleashes guerilla dance routine at Liverpool Street Saatchi & Saatchi’s latest ad for T-Mobile will be on air less than 48 hours after being filmed this morning at London's Liverpool Street station, where 350 dancers performed routines as commuters passed through the concourse. 'Dance', created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the spontaneous reactions of commuters as they watched the dance troupe perform.
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