One of the things we also talk about, besides the opportunities and asking those three questions about what project what we do, is we ask some challenges and we’d love to talk a little bit about the challenges we've had raising money for this. So under challenges we talk about raising money. How do you talk about an issue like this that makes people so uncomfortable? And how do you move them from discomfort to action? And the social consciousness aspect versus commercial liability, again that's another - how do you make a film that can raise awareness but can still create a profit? So Anand, do you want us to talk about raising money a little bit? Yeah. We should probably be out raising money. Yeah, well, one of the things that again speaks to the earlier idea is that when we went out to raise money for this project we met people all over the entire spectrum - from people who are doing a 100% social entrepreneurship projects and they work for charity, all the way to someone who invests in romantic comedies and, you know, in horror films, purely with the intent of making money. And so we met everybody on both extremes and everywhere in between. And I think the biggest question and for me, every project that I had raised money for or taken out to raise money for before Tapestries, you could fail, obviously, but you could look the investor in the eye and say, "Well, if we did well, you could make money off of this." But really if - there were two or three investors who said, "Well, I totally trust you. You're doing a great job with this documentary but can you look me in the eye and tell me that I will make money out of this documentary?" And the honest answer is I don't know. If you want me to say either yes or no, I'll say no but the honest answer is I don't know. And that raised a whole bunch of challenges for us in terms of saying, who are we? When we get this movie done, are we going to go the commercial route, or are we going to go the social entreprene...